I entered the photography business by sheer…luck, fate, or universal mojo.
I had zero talent, no experience with sales, and major stranger danger. What do you mean, I have to talk to everyone who enters the store?
I just knew I wanted OUT of my job and working at MotoPhoto, a photography studio/film lab, seemed as good a fit as any.
I had some software to use and some images to upload from the card reader, then I walked the client through every single image I’d just shot. Yes. Every single image — blinks, outtakes, mistakes, and strobe misfires. It was painful for everyone involved.
The clients ran all over me. I was just letting them see the photos — not guiding the sale, because what did I know about sales!? — so their demands were outrageous. I obliged.
Show me that one again! Yes, one more time!
Can we go back to the beginning and start over?
Are you sure we can’t try taking a few more photos? ::goes into studio and takes more photos::
I’m not sure any of these are what we’re looking for.
Can you show me how that will look when it’s retouched? ::opens Photoshop and retouches::
From those humble beginnings, I learned to sell better, faster, and with more love than my coworkers could muster. I learned to listen wholeheartedly.
I learned to worry less about the money and more about what the client and I could make together.
Over the course of the next five years of my professional photography career, which included leaving that studio behind to found my own — I tweaked and honed and otherwise struggled to find the perfect sales process. Sales Without Shame is the result.
While I no longer shoot professionally — a series of successful ghostwriting ventures, Brand Camp successes, and a book deal made me choose between words and cameras — I’m happy to share my hard-won step-by-step process in Sales Without Shame.
P.S. If you haven’t yet, I encourage you to try out the free Sales Without Shame sampler to figure out if this product is right for you.